Familiarity Question?

Hello All,,

I have a question, Please do you find it right to design several home screen "Landing page" Design and different structure layout or only one to keep familiarity with users.

I am talking about an example of travelling domain website where we produce multiple services from Flights, Hotels, Care Rental & Packages,

Here are some example one that keep the structure and design for each service link the same and the other differentiate between each, Which of these do you find best practice.

Expedia - The same structure and Layout

Flyin - Different structure in each url above from flights, hotles, bundles and so on even the Logo.