Email template event – Not attending button
We had a discussion here with some colleagues about an e-mail invitation for an offline event. 99% of this is the plan:
- Email list with firstname, lastname, email
- Import mailing list into system 'XYZ'.
- Generate a mailer template
- Send the e-mail.
In the case of the invitation for an offline event, you can expect a call to action button, 'subscribe' which will lead to a website with the registration form, where more details are given.
Now the main question: Do you think it's a benefit of having a 'I am not attending' button in the e-mail template?
I said "No" because:
- Your e-mail tool that sends the emails, probably measures whether the emails were openend or not.
- People, who aren't attending the event, are not going to take the action to click the button 'I am not attending',... maybe 1%?
- When you have 1 a mailing list, a number with who has openend or not the e-mail, you can perfectly have a view on the people who are not interested.
What is your opinion about asking a user to click for such action?
Thanks!