Ecommerce B2B vs B2C product display
I sell salt for customers and businesses.
Customers can buy the product in single packages or packages in a box (e.g. Box of 12).
Businesses can buy the same product, however they do not come in packages, but in huge drums for them to use as an ingredient or repackage under a different brand.
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My question is:
Is it better to group all these size options (packages / boxes / drums) within the same Product Detail page (since they are essentially the same product).
Or is it better to create a "Wholesale" category, with the products repeated but shown as drums in the images?
Keep in mind, packages are designed and have identity to them, easily recognizable by the user in the Product Listings page. The drums... not so much, they would all be brown drums or photos of different types of salt with no clear visual differentiation.
Thanks