Does visual design really affect UX?
I am really concerned about the effects of visual design on user experience, but as this may seem too broad, let me clarify it a little.
My statement is that, if the user can find the information he or she needs, because of thoughtful information design, then he or she would be satisfied, despite of the quality of visual design. I mean that we continue using an interface even though the visual design is not so well thought out as long as we are satisfied with its functionality. However, the opposite is rarely the case.
So to narrow down my question. Does (good or bad) visual design really affect UX when other design considerations have been thought off?
- Do you have any case study or research that can support this?
- Do you have any personal experience in support of this?