Do you need to display a logo for an enterprise applications?

I'm working on a redesign of an enterprise application right now. It's a back-end platform that allows clients to edit and modify information and create reports.

The current UI doesn't display the company logo. I would like to recommend the client to brand the app by displaying a logo like most websites. But now I'm curious if it's really that important... and whether if it's better to use this prime space for something else.

Thoughts?