“Digital Marketing Strategies for the Busy ‘Web Master’” by Sarah Parmenter—An Event Apart video

Nowadays, the job of the multi-faceted web designer is to not only know the latest techniques for building in Grid, but also know how to get that work seen amongst the saturated world of digital marketing. In this hour-long talk from An Event Apart Orlando 2018, Sarah Parmenter discusses the idea of quarterly website design reviews with a “design once use everywhere” mantra, and digs into the ever changing world of Instagram algorithms, Facebook marketing, and topical social media takeaways for immediate implementation.

Sarah Parmenter owns You Know Who, a small British design studio now in its second decade. She specializes in iOS User Interface design; regularly contributes to various online and printed media; and speaks at related conferences all over the world. Sarah’s straight-talking nature and no-fuss approach to projects have landed her many great contracts over the years, with various well known brands in the UK and abroad.

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