“Designing for Trust in an Uncertain World” by Margot Bloomstein—An Event Apart video

Who can we trust—and how do our users invest their trust? Expert opinions are a thing of the past; we favor user reviews from “people like us” whether we're planning a meal or prioritizing a newsfeed. But as our filter bubbles burst, consumers and citizens alike turn inward for the truth. By designing for empowerment, the smartest organizations meet them there.

In this wide-ranging talk, recorded live at An Event Apart DC 2019, Margot Bloomstein walks you through examples from retail, publishing, government, and other industries to detail what you can do to meet unprecedented problems in information consumption. Learn how voice, volume, and vulnerability can inform your design and content strategy to earn the trust of your users, and discover how your choices can empower users and rebuild our very sense of trust itself.

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