Design principle – 3 in a box – google [on hold]

I was at uxinthecity - Manchester last week, a great conference for learning new research techniques through participation.

James Lang from Google presented a case study to Research smarter, not harder. It was a great perspective on sharing research (and findings) within your team, and organisation.

He talked about '3 in a box' as a design principle. The 3 being - product lead, ux lead, engineering lead, rather than the '3 amigos' approach.

• Has anyone else adopted the '3 in a box' design principle?
• Do you have any stories of the success / challenges?

Thanks,

Os