“Data Basics” by Laura Martini—An Event Apart video

Whether you work on web or native apps, you’re probably seeing an increased demand to gather data about your product. The way we build products is always changing, and so too is the way we track how people use them—we’ve come a long way from the days of just tracking clicks and page views. In this detailed session, recorded live at An Event Apart DC 2019, Laura Martini covers the latest trends in data collection, including ​the best kinds of data to collect from apps versus the web; how to make the best use of crash and other troubleshooting data; and how refined A/B testing can work for you.

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