Content presentation pattern name and known usability cons and pros

I am currently designing a long product page; usability testing shows that the monotony and the high homogeneity of the page represents a findability, legibility, and overall experience blunder. We are looking for ways of presenting information in different ways to chunk and group content while increasing rhythm and visual difference in the page.

I have two sections that I want to link together: one about the right target for the product, and the other about how the target will benefit from the product.

I found this UI pattern that seems to answer the need for visual change on the page, while also allowing for a different way of consuming information and connecting two content sections.

1) How is this component called? (we are looking for other virtuous examples);

2) Are there any strong points against using it (i.e. column reading is harder, increased visual clutter, split layout is more challenging)

PS: let me know if the question is too broad or only superficial related to usability