Consultancy questionnaire – when to ask for contact information?

In short, we are creating a free questionnaire that allows possible future clients (companies) to see a detailed report about their organisational pain points. During these approx. 35 multiple choice questions, we gather information based on their input, from which we automatically generate a report.

This way:

  1. We gather information from the questionnaire and create a report;
  2. We ask them to fill in their contact information (name and email address only);
  3. They can easily analyse the results based on their input;
  4. We can actively and effectively consult these companies.

Thus, the following question arises: when should we ask them for their contact information? Before starting the survey or upon completing it?

Our main goal is to collect contact information from future clients without making them feel obstructed because of this. When asking in advance, we might not be able to collect any questionnaire information but when asking afterwards, we might miss out on contact information.

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