Separating Your Personal and Commercial Design Work

Is there a difference between so-called “commercial” work and work that’s done purely for the joy of creating? Should they be separated?
The post Separating Your Personal and Commercial Design Work appeared first on Speckyboy Design Magazine.
[Don’t] listen to your customers
![[Don’t] listen to your customers](https://uxsharelab.com/wp-content/themes/proxima/images/thumbnail-placeholder.gif)
Today’s product and design leaders often rely heavily on the word of their customers when building their product road maps; whether it’s a customer survey or a phone interview, loads of qualitative data through these methods is being collected and used to dictate how to design and develop products. Seems like a foolproof plan, right? Actually, no—a sole reliance on customer input and feedback is built on an antiquated model of human decision making that assumes humans are rational.
[Don’t] listen to your customers
![[Don’t] listen to your customers](https://uxsharelab.com/wp-content/themes/proxima/images/thumbnail-placeholder.gif)
Today’s product and design leaders often rely heavily on the word of their customers when building their product road maps; whether it’s a customer survey or a phone interview, loads of qualitative data through these methods is being collected and used to dictate how to design and develop products. Seems like a foolproof plan, right? Actually, no—a sole reliance on customer input and feedback is built on an antiquated model of human decision making that assumes humans are rational.