[Don’t] listen to your customers
Today’s product and design leaders often rely heavily on the word of their customers when building their product road maps; whether it’s a customer survey or a phone interview, loads of qualitative data through these methods is being collected and used to dictate how to design and develop products. Seems like a foolproof plan, right? Actually, no—a sole reliance on customer input and feedback is built on an antiquated model of human decision making that assumes humans are rational.
[Don’t] listen to your customers
Today’s product and design leaders often rely heavily on the word of their customers when building their product road maps; whether it’s a customer survey or a phone interview, loads of qualitative data through these methods is being collected and used to dictate how to design and develop products. Seems like a foolproof plan, right? Actually, no—a sole reliance on customer input and feedback is built on an antiquated model of human decision making that assumes humans are rational.