Lean Mobile UX Lessons To Keep Your App From Sinking Like The Vasa Ship

Lean Mobile UX Lessons To Keep Your App From Sinking Like The Vasa Ship

  

For many months, your entire team has worked their butts off to create an awesome mobile app. Finally, with your team exhausted and excited, it’s showtime! But then, your dream app turns into the ultimate nightmare: Eager customers download the app, use it once and never return. All the sacrifice and months of hard work — wasted. What went wrong?

Lean Mobile UX Lessons To Keep Your App From Sinking Like The Vasa Shipe

Your app has become another victim of the latest trend, joining a whopping 41% of today’s apps that are abandoned after only a single use. This trend has many parallels with the story of the 400-year-old Vasa ship. The most impressive warship of the day, Vasa floundered and sank just one mile into its maiden voyage due to fundamental design issues.

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What You Need To Know About Anticipatory Design

What You Need To Know About Anticipatory Design

  

The word anticipatory comes from the Latin anticipare, which means “taking care of ahead of time.” We normally associate it with something that happens, is performed or felt in anticipation of something.

What You Need To Know About Anticipatory Design

In a way, most products contain at least one element of anticipation. Aaron Shapiro from HUGE defined anticipatory design as a method where it’s up to the designer to simplify processes as much as possible for users, minimizing difficulty by making decisions on their behalf.

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