Improving Reviews And Testimonials Using Science-Based Design

Improving Reviews And Testimonials Using Science-Based Design

  

Reviews, testimonials and word of mouth are winning the war in branding. A sea of research is out there about social proof and what to do and what not to do about soliciting customer reviews. It’s overwhelming to read and digest it all, let alone to know which nuggets are gold and which are fool’s gold. For a designer or business owner or marketer, knowing who or what to listen to can be difficult.

Improving Reviews And Testimonials Using Science-Based Design

Here’s what I like to do: Find data! I like to find really smart researchers who are in the lab studying the topic du jour, interview them about their work, and then tell you all about it. Using the magic of science to improve how we solicit customers for feedback, testimonials or reviews can be a saving grace to those who would like to share happy customer reviews and remedy any lackluster experiences — in the best way possible, in fact: without sacrificing good UX or losing valuable customers.

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Why is iPhone’s camera placed on the side and not on the centre of the phone? What was the thought process behind the design? Who designed it?

Why is iPhone's camera placed on the side and not on the centre of the phone? What was the thought process behind the design? Who designed it?

I am an industrial designer and have worked on cell phone. The camera sensor is usually the thickest component in the phone. In fact in the latest iterations of the iPhone, it sticks out by 1mm or so. This is because all of the other components are able to get thinner, except this one.

Now because it is so thick, it cannot be stacked on top of the battery which takes 90% or so of the surface of the phone. This leaves very few options: the top or the bottom. The bottom is out for obvious ergonomic reasons so that leaves the top. Now here is the thing: modern phones are PACKED with components. There is no room anywhere. This means that centering the camera would mean moving another large component and risking to have to grow the phone somewhere else.

The next explanation is an aesthetic one. If the designer decides to center the camera, then where is the flash going? To the left? to the right? Either way it will look unbalanced. The default position goes back to the upper left corner, just as in the previous 5 iterations of the phone.

Finally, moving the camera, beside detracting from the heritage, improve nothing and make the phone larger than needed would mean alienating millions of user who have been accustomed to this location over the past 10 years! As the saying goes, if it ain’t broke, don’t fix it…

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