Developing a Crisis Communication Strategy

Developing a Crisis Communication Strategy

We live in a world of 24/7 media coverage. Traditional media, bloggers, and social media influencers all scrutinize every PR move. Most days, marketers try desperately to catch their attention, and the rest of the organization needs to be prepared to handle that attention when a crisis hits. The UX Booth editorial team takes a look at who’s doing it well, who’s doing it poorly, and what we can all learn.