Research: Learning about the audience and identifying user needs

I am starting work on a new website project that is a website for a design agency and I want to understand how can I get to users? How to understand the target audience, so I can use research methods?
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Search bar – Top Nav vs Left Nav? Which is better suited?

In the search bar which experience is better? That is having a left nav or navigation below/above the search bar.
Cons for the top nav: Scalability wise left nav works the best.
I’ve seen many websites like google.com, bing.com, yah…
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conceptual, semantic, syntactic, and lexical levels

In relation to symbols or icons, the conceptual level is defined as the mental model of the viewer; semantic level is the meaning it conveys; syntactic level is attributed to its aesthetic quality or its arrangement on screen;
How would y…
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Two search bars or one?

We’re designing search for a machine learning model, where users are shown a table of clusters with details. In this, users have a search for all the fields within the cluster. However, we want to include a search for users to search for c…
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8 CSS & JavaScript Snippets for Creating Wild & Crazy Backgrounds

We take a look at an area that will grab your attention: wild and crazy background patterns built with CSS and JavaScript. No subtlety here.
The post 8 CSS & JavaScript Snippets for Creating Wild & Crazy Backgrounds appeared first on Speckyboy Design Magazine.
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Entry points to one location from different products

The scenario
We have one Product that contains a Candidate list in one location in our main database, with its own UI and functionality (standard list admin functionality)
We also have about six different individual internal branded webs…
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The placement of Next button in app for warehouse men

The app will be used on an Android device with touchscreen but physical keyboard. The device allows for bar code scanning so there’s also a handle for more comfortable usage. There are a few steps that warehouse men have to perform in orde…
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Aesthetic appeal of the software

what is meant by Aesthetic appeal of the software? this is used in usability of a software but i don’t know what is Aesthetic appeal in software engineering, please anyone help me explain it with a simple example.
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What UX design patterns are suited for displaying a catalog online?

Since many years we are using a product catalog (print) with many products in it, but since it costs a lot of money to print and send it to our customers, we slowly want to move from a physical catalog to a digital one.
There are many PD…
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How to represent multiple parameters using simple UI

I have 6 categories out of which 5 categories have 3 parameters and 1 category has 1 parameters.
I am showing those categories against unique ids, as mentioned below.
Suppose there is one unique id TII-123, it will show on UI like this:
…