I’m in the process of converting a paper-based test to an online one. One particular test is giving me significant pause for thought. It’s a multiple answer, "check all that apply" question based on a statement. The user selects …
I was taught when A/B testing every test should be based on a test hypothesis, e.g.
Control: Current Button (Blue) Test: White Button
“We believe that changing the CTA colour (British English spelling!) from Blue to White will increase C…