A Closer Look at Cart Abandonment
Does it seem like you’re doing everything you can to create an intuitive user-oriented website, but for some reason, you’re still seeing a lot of abandoned shopping carts? You’d be surprised how many website owners are battling the same problem. We analyzed the reasons for this behavior and created a list of the most common user frustrations in the world of online shopping as well as the improvements you can make to prevent abandoned baskets and boost your sales. This article will explain what is wrong with your ecommerce UX and why people leave your website before making a purchase, as shown by research.