The scientific method is one of the more widely understood processes of obtaining evidence-based subject matter knowledge. It is a process of carefully and systematically collecting and evaluating empirical evidence to test ideas and answer questions. All of us at some point have felt that “AH-HA!” or the “eureka!” moment of sudden revelation or that “gut feeling” in a confusing or unsound situation. As UX professionals and decision-makers, it is important to note that the user experience is inseparable from the larger human experience and exercising scientific intuition becomes exceedingly important as we navigate the complex and evolving world around us.