Material Design + Breadcrumbs + Mobile

Long time lurker, first time poster.
The org Im with is pushing towards Material based design (polymer etc) and we’re developing a new app for mobile and desktop.
The UX issue Im hitting is the use of breadcrumbs. Its only a 3 tier deep site (home > list of events > event detail) but the labels are sadly long, and Im being asked not to abbreviate (especially for screen readers).
So I’d love to ask this UX brains trust their thoughts on 2 solutions Im aiming at:
-
Just a back button – Its not deep – its not easy to get lost – and when you go to an events detail, youd only ever want to go back (or register for it, which flicks off elsehwhere).
-
Left hand side ellipsis responsive breadcrumbs (prototype: http://jsfiddle.net/ZfbaD/529/). I see this is elegant (as the event names are potentially long) but has the issue of ellipsis’ing the nav back off the screen (unlikely… but…).
Any input would be appreciated!
Organizing search results

We have a mobile Hebrew Bible app that includes a text search function. The search returns results in order of verse location in the Bible. Sometimes there can be lots of results. Each search result includes the book-chapter-…
Tabs with icons

A recent usability test suggested that users had a hard time finding how to complete tasks, mostly because they couldn’t find the buttons on a ribbon UI (like Office).
My first reaction was to organize main actions on a “Hom…
When is the best time to display ads in phone applications

Many online resources suggest you display ads when the app is launched, or when an important action is called (ex. image is being saved), but is it really efficient or rather off-putting?
The reason I am raising this questio…
When is the best time to display ads in phone applications

Many online resources suggest you display ads when the app is launched, or when an important action is called (ex. image is being saved), but is it really efficient or rather off-putting?
The reason I am raising this questio…
Mobile UI inspiration sites that accept guest inspiration

Whenever I see a phenomenal piece of iOS UI, I just want to share it. Are there any popular mobile design sites that accept “guest inspiration” i.e. screenshots of exceptional UI to be shared with the readers of the blog? I k…
Is there any point in "plastic cards" still having raised ("embossed") lettering on them?

I know in the days of paper credit card slips that the card details were raised so that the card could be used in an “embossing machine” to print the details using a carbon copy layer.
But does any country in the world now u…
Is there a killer quote about the importance of UX from someone with unimpeachable credentials?

I’m writing a thing about the place and importance of UX in digital product development. I’d like to include quotes from people with unimpeachable credentials, as a rhetorical device to build my first argument (that UX is, li…
The Secret to Pain-Free Content Collaboration

In a collaborative process, it’s not just working together that is important. The documentation itself needs to be collaborative. In this article, content strategist Carrie Hane explains how a single piece of documentation can save teams time, money, and pain.
What is the name for when you’re writing a post and it suggests users if you type a name? (twitter/slack)

In twitter this happens when you input the ‘@’ symbol and it then suggests users as you type more characters.
In Slack this also happens but without needing the ‘@’ symbol.
So far I have heard of ‘incremental searching’ and…