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[Don’t] listen to your customers

[Don’t] listen to your customers

Today’s product and design leaders often rely heavily on the word of their customers when building their product road maps; whether it’s a customer survey or a phone interview, loads of qualitative data through these methods is being collected and used to dictate how to design and develop products. Seems like a foolproof plan, right? Actually, no—a sole reliance on customer input and feedback is built on an antiquated model of human decision making that assumes humans are rational.

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Quick Lit Reviews Reduce UX Research Time and Supercharge Your Design

Quick Lit Reviews Reduce UX Research Time and Supercharge Your Design

A quick and dirty literature review (Lit Review) is a way to capture and synthesize information about a topic (a design problem, a new technology, an unfamiliar business area, etc.). It’s a simple structure that will allow you to document relevant information in an organized and intentional format. Creating the Lit Review can take a relatively short time compared with formal UX research; but leaves you with a lasting resource that can organize your thoughts, inform your strategy, educate others, and positively influence team behavior and design.

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Quick Lit Reviews Reduce UX Research Time and Supercharge Your Design

Quick Lit Reviews Reduce UX Research Time and Supercharge Your Design

A quick and dirty literature review (Lit Review) is a way to capture and synthesize information about a topic (a design problem, a new technology, an unfamiliar business area, etc.). It’s a simple structure that will allow you to document relevant information in an organized and intentional format. Creating the Lit Review can take a relatively short time compared with formal UX research; but leaves you with a lasting resource that can organize your thoughts, inform your strategy, educate others, and positively influence team behavior and design.

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Conducting A UX Audit: What You Need to Know

Conducting A UX Audit: What You Need to Know

A user experience audit is the process used to identify potential usability issues based on established heuristics and/or prior user research. A successful audit provides an organization with a clear picture of positives and pitfalls with the current product experience and can help to target what to focus on in future design enhancements.

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Conducting A UX Audit: What You Need to Know

Conducting A UX Audit: What You Need to Know

A user experience audit is the process used to identify potential usability issues based on established heuristics and/or prior user research. A successful audit provides an organization with a clear picture of positives and pitfalls with the current product experience and can help to target what to focus on in future design enhancements.

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UX101: Complete Guide to In-Person User Research

UX101: Complete Guide to In-Person User Research

The benefits of doing user research outweigh the risks of not conducting any research at all. Without proper research into user behavior, it becomes difficult to design and build features that are truly intuitive and follow a user’s workflow and thought processes. Having to re-work such features because they’re not understandable or solving real problems is also a time-consuming and inefficient way to build digital products.

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5 UX Resources to Kick Your Brain into Overdrive

5 UX Resources to Kick Your Brain into Overdrive

Explore five helpful resources our editors have loved for building their user experience design careers.

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Not Just Anybody Should Do User Research

Not Just Anybody Should Do User Research

Ellen Carey responds to Jonathan Deesing’s May article about user research. She makes a case for user research being its own discipline, performed by experts, and worth planning for up front.

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A Guide to User Research Analysis

A Guide to User Research Analysis

When designers perform user interviews, field observations, or usability tests, they gather tons of notes and data to help inform design decisions and recommendations. But how do they make sense of so much qualitative data? Talking to customers is great, but most people walk away feeling overwhelmed by the sense of more information than they […]

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Front Utah 2019 Conference Recap

Front Utah 2019 Conference Recap

Front Utah – a tech conference hosted every year in Salt Lake City – just wrapped, and these are our biggest takeaways.

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