Remote User Interviewing Basics
One of the most popular methods in UX research, a user interview is a technique designed to get qualitative information directly from users. Few methods can give such a level of insight into a user’s motivations, feelings, or daily routines. In this article, we review step by step the process of conducting a remote user interview to help you maximize the impact of your research.
Remote User Interviewing Basics
One of the most popular methods in UX research, a user interview is a technique designed to get qualitative information directly from users. Few methods can give such a level of insight into a user’s motivations, feelings, or daily routines. In this article, we review step by step the process of conducting a remote user interview to help you maximize the impact of your research.
Journey Mapping in the New Normal: Part 2
COVID-19 and the resulting lockdown regulations forced many companies to reenvision how they interact with their teams and customers. This change brought uncertainty, but also opportunities to improve experiences previously not optimized for a digital experience. This second article in a three-part series discusses one company’s collaboration between the User Experience (UX) and Digital Experience (DX) teams to evaluate the current digital and offline experiences as an end-to-end journey map.
Journey Mapping in the New Normal: Part 2
COVID-19 and the resulting lockdown regulations forced many companies to reenvision how they interact with their teams and customers. This change brought uncertainty, but also opportunities to improve experiences previously not optimized for a digital experience. This second article in a three-part series discusses one company’s collaboration between the User Experience (UX) and Digital Experience (DX) teams to evaluate the current digital and offline experiences as an end-to-end journey map.
Remote Research During the COVID-19 Crisis
Despite the limitations and disruptions posed by these troubled times, there is an opportunity for organizations to increase their level of remote testing to ensure their moderated qualitative research needs are satisfied. There are some additional benefits to remote testing in our current pandemic situation. Now is the time to hone the tools and procedures that can make this research successful, until we can be face-to-face again.
A UX Guide to CSCW Software: Updating Our Toolkits
In the last month, the entire world has moved online. Many UX-related issues have been encountered as we’ve made this shift. This online trend will continue well after COVID-19 isolation ends and raises the questions of how will we, as UX practitioners, make these software experiences better? Why are there so many issues with collaboration software online? Likely because the product teams who built them tried to apply the methods we’d use for single-user systems to groupware.
A UX Guide to CSCW Software: Updating Our Toolkits
In the last month, the entire world has moved online. Many UX-related issues have been encountered as we’ve made this shift. This online trend will continue well after COVID-19 isolation ends and raises the questions of how will we, as UX practitioners, make these software experiences better? Why are there so many issues with collaboration software online? Likely because the product teams who built them tried to apply the methods we’d use for single-user systems to groupware.
Better Usability Testing on Landing Pages and Lead Forms
Usability research on single-intent website pages can sometimes feel daunting. A single-intent landing page is a page that contains one form or a single CTA, often with a request for a user’s personal information in exchange for something. An optimized landing page acts on predictable patterns to both meet the users’ needs and reach the business’s goals.