A Guide to Interviewing Users
Interviews provide a wealth of qualitative information – thoughts, feelings, frustrations, anecdotes, and much more – about a certain task or situation that you can’t necessarily glean from a data set or a research report. Learn the benefits of interviewing and how to interview users the right way so you get the most valuable information from the beginning of the design discovery phase.
How to Build a Useful Sentiment Score Chart
It’s difficult to turn qualitative information from research participants into quantitative data. For years, many researchers have reverted to word clouds (the “mullet of the internet” according to Jeffrey Zeldman), but author Landon LaPorte has a better recommendation: the Sentiment Score Chart.