Keeping Personas and Journeys Engaging and Relevant
Most personas and journey maps are dead shortly after arrival. A common reason why these documents are abandoned is that they eventually no longer represent the current customer or the latest business objectives. This article describes the common pitfalls associated with these projects and offers practical advice that your team can use to ensure a healthy long life for your personas and journey maps.
Journey Mapping in the New Normal: Part 2
COVID-19 and the resulting lockdown regulations forced many companies to reenvision how they interact with their teams and customers. This change brought uncertainty, but also opportunities to improve experiences previously not optimized for a digital experience. This second article in a three-part series discusses one company’s collaboration between the User Experience (UX) and Digital Experience (DX) teams to evaluate the current digital and offline experiences as an end-to-end journey map.
Journey Mapping in the New Normal: Part 2
COVID-19 and the resulting lockdown regulations forced many companies to reenvision how they interact with their teams and customers. This change brought uncertainty, but also opportunities to improve experiences previously not optimized for a digital experience. This second article in a three-part series discusses one company’s collaboration between the User Experience (UX) and Digital Experience (DX) teams to evaluate the current digital and offline experiences as an end-to-end journey map.
Designing a Wayfinding Experience for an Office Environment
For now, many of us are still working from home, but there are few things at the office that are more annoying than searching for a specific person’s cubicle, meeting room, or an obscure printer’s location. Poor office navigation can also make a wrong impression on your new employees or clients. An indoor navigation solution can boost employee satisfaction, increase workforce productivity, improve security, resource allocation, and emergency planning. Andrew Statkevych explains how Intellias designed an indoor navigation mobile app for their office.
Designing a Wayfinding Experience for an Office Environment
For now, many of us are still working from home, but there are few things at the office that are more annoying than searching for a specific person’s cubicle, meeting room, or an obscure printer’s location. Poor office navigation can also make a wrong impression on your new employees or clients. An indoor navigation solution can boost employee satisfaction, increase workforce productivity, improve security, resource allocation, and emergency planning. Andrew Statkevych explains how Intellias designed an indoor navigation mobile app for their office.
How do you uncover true motivations and goals during user research?
My goal is to create some UX/JTBD personas and I am new to conducting user research interviews.
When asking participants what motivates them professionally, or what their professional goals are, a lot of them answer with "more money&q…
What’s in a Name? How to Select a Name for Your Personas
There are many articles on how to construct a persona that represents your target audience. However, little attention is ever paid to the actual naming of these fictitious people. It is simply human nature to want to name things. If instead of calling our high school student persona “Martha” we just called her “Student Persona 11A” it wouldn’t have the same impact. Just like real people, names matter and can influence the success or failure of your personas.
Customer-focused Content: Creating Content People Want and Need
Everyone is talking about content, but the problem is not a lack of content. It’s creating customer-centric content. Ready to cast aside the reactionary, splatter approach to content?
Persona Spectrums: Building for Inclusion and Accessibility
Designing for inclusion actually starts with designing for constraints. Learn how to use the persona spectrum to improve products and services for all users.
When User Personas Just Don’t Matter
User personas are a staple and frequently discussed element of user centered design. But are they useful? Senior editor Kristina Bjoran discusses the possibility that they’re just not for everyone.