Rethinking User Personas
UX designers are creating elegant user personas that include details irrelevant to the work at hand, reducing their value for teams. In addition, these personas often leave out contextual details and behaviors that specify the frustrations and issues users face. Without these details, personas are just another deliverable that doesn’t achieve their goal — which should be to help design teams feel closer to the people for whom they are solving problems.
Personas need relevance — a trait often lost in an effort to simplify and move quickly. What designers need is a new framework for creating personas. This framework should steer designers toward better understanding, empathy, and inclusion.
Five Research Personas to Watch Out For
In most circumstances, research participants are pleasant, helpful, and easy to work with. However, there are a few types that can make moderating a session really challenging and put you at risk of not getting the best insights. We only have a short time to gain feedback and insights from participants and certain personas can derail your research study. Based on over 20 years of experience conducting user research, I’ve pulled together a composite of participant characteristics that I’ve encountered into five personas to watch out for and how to effectively work with them.
Five Research Personas to Watch Out For
In most circumstances, research participants are pleasant, helpful, and easy to work with. However, there are a few types that can make moderating a session really challenging and put you at risk of not getting the best insights. We only have a short time to gain feedback and insights from participants and certain personas can derail your research study. Based on over 20 years of experience conducting user research, I’ve pulled together a composite of participant characteristics that I’ve encountered into five personas to watch out for and how to effectively work with them.
Keeping Personas and Journeys Engaging and Relevant
Most personas and journey maps are dead shortly after arrival. A common reason why these documents are abandoned is that they eventually no longer represent the current customer or the latest business objectives. This article describes the common pitfalls associated with these projects and offers practical advice that your team can use to ensure a healthy long life for your personas and journey maps.