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Exploring Macro/Micro Interactions Through the Lens of Economic Theory

Exploring Macro/Micro Interactions Through the Lens of Economic Theory

Interaction design and economics are two different professions but can be tied together by their connection to systems thinking. If an economist considers currency (money) as their system then in that same vein an interaction designer considers human behavior (interaction) as their system. Both are equally caring about how humans operate in the bigger picture. The difference in the system thinking is the outcome. In this article, contributing writer Chris Becker breaks down the two factors of interaction as applied by an economic theory: Macro and microinteraction.

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2018 in Review: Readers’ Top Articles

2018 in Review: Readers’ Top Articles

We’re wrapping up 2018 with a look back at the most popular topics of the year. Whether building a dashboard, trying empathy mapping, or discovering a new UX book, many UX Booth readers used 2018 to add skills to their repertoire and advance their careers. Catch up on what you’ve missed before we kick off 2019.

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2018 in Review: Readers’ Top Articles

2018 in Review: Readers’ Top Articles

We’re wrapping up 2018 with a look back at the most popular topics of the year. Whether building a dashboard, trying empathy mapping, or discovering a new UX book, many UX Booth readers used 2018 to add skills to their repertoire and advance their careers. Catch up on what you’ve missed before we kick off 2019.

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Utilizing Micro-interactions to Enhance Your UX Design

Utilizing Micro-interactions to Enhance Your UX Design

In UX design, micro-interactions serve as a way to actively interact with the customer in a delightful and engaging manner. These interactions not only guide the user and provide immediate feedback on the task that they are accomplishing; they also serve as a reminder to that they aren’t just engaging with a machine. Effectively enhancing UX micro-interactions—which are often overlooked—can make the difference between a customer that stays and a customer that leaves.

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