Every experience we have changes us. Every experience we design changes others. Change is inevitable and unavoidable. If this is true, why do people hate or fear change? Designers need a reliable, proven method to create and communicate desirable change for end users and business. We need an effective way to show how much gain they will get while we minimize their pain. Mike Donahue, Sr. UX Designer at DICK’s Sporting Goods helps us to understand how the Knoster Model for Managing Complex Change helps UX designers do just this.