How broad or narrow to go with a test hypothesis for comparing old designs with a redesigns
Say I am given an open brief like ‘improved the sign-up journey for product X’ or ‘improve the search experience for product Y’ etc.
I want to do some user testing around the current experience so this will be the baseline metrics and when…
Test Hypothesis On Multivariate Tests?
I was taught when A/B testing every test should be based on a test hypothesis, e.g.
Control: Current Button (Blue)
Test: White Button
“We believe that changing the CTA colour (British English spelling!) from Blue to White will increase C…
Confidence intervals, Confidence levels and probability of simple tests
It seems to be a simple problem, but i cant figure it out
Lets say, I would like to know if there is some point to implement new feature. If we have to focus on the feature or not. Lets assume there is no possible some kind …