Keeping Personas and Journeys Engaging and Relevant
Most personas and journey maps are dead shortly after arrival. A common reason why these documents are abandoned is that they eventually no longer represent the current customer or the latest business objectives. This article describes the common pitfalls associated with these projects and offers practical advice that your team can use to ensure a healthy long life for your personas and journey maps.
Keeping Personas and Journeys Engaging and Relevant
Most personas and journey maps are dead shortly after arrival. A common reason why these documents are abandoned is that they eventually no longer represent the current customer or the latest business objectives. This article describes the common pitfalls associated with these projects and offers practical advice that your team can use to ensure a healthy long life for your personas and journey maps.
On Tending the Garden (and Fighting Kudzu IA)
“Kudzu IA” becomes a cognitive tangle for users and customers to follow. When you ask people to understand the maze of links presented to them, needless complexity turns into needless cognitive load. User confusion comes out in the analytics. You find users pogoing between pages trying to fulfill their goals. Eventually, they give up.