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Uncharted Waters: Why It’s Important to Design for Newcomers

Uncharted Waters: Why It’s Important to Design for Newcomers

As design professionals, we must consider design through various lenses to ensure we design for target audiences. If design relies on users’ mental models formed by their own perceptions and past experiences, are we inherently missing a critical lens? What if an experience is altogether new to a user? What if they’re a first-time user, a “newcomer”. A design lens can work as a mental device for thinking about your design in a different way. It focuses attention on a single design principle, illuminating issues that may have been invisible before.

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Uncharted Waters: Why It’s Important to Design for Newcomers

Uncharted Waters: Why It’s Important to Design for Newcomers

As design professionals, we must consider design through various lenses to ensure we design for target audiences. If design relies on users’ mental models formed by their own perceptions and past experiences, are we inherently missing a critical lens? What if an experience is altogether new to a user? What if they’re a first-time user, a “newcomer”. A design lens can work as a mental device for thinking about your design in a different way. It focuses attention on a single design principle, illuminating issues that may have been invisible before.

share this post : )

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  • Click to email a link to a friend (Opens in new window) Email

Uncharted Waters: Why It’s Important to Design for Newcomers

Uncharted Waters: Why It’s Important to Design for Newcomers

As design professionals, we must consider design through various lenses to ensure we design for target audiences. If design relies on users’ mental models formed by their own perceptions and past experiences, are we inherently missing a critical lens? What if an experience is altogether new to a user? What if they’re a first-time user, a “newcomer”. A design lens can work as a mental device for thinking about your design in a different way. It focuses attention on a single design principle, illuminating issues that may have been invisible before.

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UX101: Complete Guide to In-Person User Research

UX101: Complete Guide to In-Person User Research

The benefits of doing user research outweigh the risks of not conducting any research at all. Without proper research into user behavior, it becomes difficult to design and build features that are truly intuitive and follow a user’s workflow and thought processes. Having to re-work such features because they’re not understandable or solving real problems is also a time-consuming and inefficient way to build digital products.

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