A Kind of Magic: Behavior Change Design
Are you fascinated with psychology and how it can impact product design to change your user’s lives for the better? We had the opportunity to (virtually) sit down with Amy Bucher, Ph.D., the author of the new book, “Engaged: Designing for Behavior Change”, who isn’t just fascinated with the pairing of the two, but calls the relationship “A Kind of Magic”.
The Psychology of Color and Emotional Design
Though many designers describe emotional design as “design for delight”. There’s a lot more to emotional design than delight. If you really want to understand emotional design, you’ll need to understand the full spectrum of emotions that drive behavior. Color is one of many design factors that have a big impact on visitor judgement, emotion and behavior, yet it’s widely misunderstood and misused.