A Closer Look at Cart Abandonment
Does it seem like you’re doing everything you can to create an intuitive user-oriented website, but for some reason, you’re still seeing a lot of abandoned shopping carts? You’d be surprised how many website owners are battling the same problem. We analyzed the reasons for this behavior and created a list of the most common user frustrations in the world of online shopping as well as the improvements you can make to prevent abandoned baskets and boost your sales. This article will explain what is wrong with your ecommerce UX and why people leave your website before making a purchase, as shown by research.
Utilizing Micro-interactions to Enhance Your UX Design
In UX design, micro-interactions serve as a way to actively interact with the customer in a delightful and engaging manner. These interactions not only guide the user and provide immediate feedback on the task that they are accomplishing; they also serve as a reminder to that they aren’t just engaging with a machine. Effectively enhancing UX micro-interactions—which are often overlooked—can make the difference between a customer that stays and a customer that leaves.
8 Universal Designs Necessities for E-commerce
Great web design is an art, and in the increasingly accessible digital world, it has become ever more important to ensure that your design decisions are focused on an accessible user experience. This not only facilitates more positive engagements with a business’ audience, but is also an important step in establishing a brand’s reputation, visibility, […]
Preparing E-Commerce Websites for the Holidays
The holidays are fast approaching; are your websites ready for it? Our friends at Addressy are hoping to help our readers get prepared to streamline their users’ experience.
When Mobile Shopping Carts Go Horribly Wrong
A bad mobile shopping experience may cost your organization a lot of money. Today we take a quick look at a few things that can go wrong, as well as share a webinar that’ll be incredibly useful for anyone working in e-commerce.