COVID-19 and the resulting lockdown regulations forced many companies to reenvision how they interact with their teams and customers. This change brought uncertainty, but also opportunities to improve experiences previously not optimized for a digital experience. This article discusses one company’s collaboration between the User Experience (UX) and Digital Experience (DX) teams to evaluate the current digital and offline experiences as an end-to-end journey map. The scale of this initiative was massive: it covered the entire journey representing people, processes, and technology from customer acquisition through client growth and expansion.