Why UX is an Imperative in the Insurance Industry’s Digital Transformation
The insurance industry is in the midst of a profound digital transformation. Innovative new companies such as Root and Lemonade have disrupted the way customers interact with insurers, offering sleek digital interfaces and promises of five-minute policy quotes. In this article, Jon Fukuda, principal at UX design and technical consultancy Limina talks about the current trends and opportunities of digital transformation in the insurance industry.
Journey Mapping in the New Normal: Part 2
COVID-19 and the resulting lockdown regulations forced many companies to reenvision how they interact with their teams and customers. This change brought uncertainty, but also opportunities to improve experiences previously not optimized for a digital experience. This second article in a three-part series discusses one company’s collaboration between the User Experience (UX) and Digital Experience (DX) teams to evaluate the current digital and offline experiences as an end-to-end journey map.