Make Defaults More Effective by Harnessing These Three Factors
Understanding the psychology of how and why defaults are effective is critical to getting the most out of them. Research shows that defaults function in three ways: they eliminate the friction of having to think about difficult things, they anchor people to a certain value or option, and they can be perceived as a recommendation. However, defaults are most influential when they are personalized and when they are provided for people with less experience making a decision.
Make Defaults More Effective by Harnessing These 3 Factors
Understanding the psychology of how and why defaults are effective is critical to getting the most out of them. Research shows that defaults function in three ways: they eliminate the friction of having to think about difficult things, they anchor people to a certain value or option, and they can be perceived as a recommendation. However, defaults are most influential when they are personalized and when they are provided for people with less experience making a decision.
What are the key aspects to consider in a first meeting with the decision owners?
A new project is starting, 8 people are forming the board of decision-making. They have high expectations regarding the user experience – yet, they do not seem to have a strong experience with a process or user-research.
As …