4 things our editors are reading this week to be better designers
Each week when my co-editor Jess and I meet, we not only talk about upcoming UX Booth articles, but also great articles from other publications that teach, inspire, or otherwise make us better UX practitioners and editors. Here are a few of our recent favorites.
Orchestrating Experiences: Pinning Down Touchpoints
Orchestrating experiences requires coordination across different disciplines. The digitization of products and services (as well as growing interest in customer-centered approaches) has led to the language of marketing, customer experience, and service design mixing with digital and physical product design. Touchpoints represent fundamental building blocks of support for customer journeys that cut across time, space, and channels.
Orchestrating Experiences: Pinning Down Touchpoints
Orchestrating experiences requires coordination across different disciplines. The digitization of products and services (as well as growing interest in customer-centered approaches) has led to the language of marketing, customer experience, and service design mixing with digital and physical product design. Touchpoints represent fundamental building blocks of support for customer journeys that cut across time, space, and channels.