Incentive to recruit B2B customers for generative interviews
Together with my team need to recruit participants to run some generative interviews, 15 in total. We have a customer base, but we’re not sure if we should offer them an incentive and what kind could be. The relationship between this segme…
How to develop survey questions for measuring experience in a unique context?
When there are existing survey questions for gauging experience, it is easy to run a survey with those questions, collect data, and run appropriate analyses to measure experience. The measurement can help predict the impact of the experien…
How to be user-centered with enterprise solutions?
I work in a large organisation with a culture shift to configuring enterprise solutions, buying solutions or building sofware – if no options are available.
In my experience, enterprise solutions have notoriously bad UX and cannot be easil…
Functional but ugly UI. What value does a good looking UI add? [duplicate]
We keep talking about how a product needs to be functional more than looking good.
But what impact does an ugly UI have on it’s users if the product works really well?
How or when should you convince your decision makers we need to refresh…
Creating Customer Experiences – UserTesting’s CX Report 2019
UserTesting.com surveyed over 1000 industry professionals on their push toward a successful customer experience. Read the results and view the report.
Customer-focused Content: Creating Content People Want and Need
Everyone is talking about content, but the problem is not a lack of content. It’s creating customer-centric content. Ready to cast aside the reactionary, splatter approach to content?
Top 5 Most Important Customer Experience Trends for 2019
Hotjar recently asked 2,000 customer experience (CX) professionals about the state of their company’s customer experience strategies, methods, goals, and obstacles. From what they prioritize and how they view themselves to the methods they use to execute their customer experience strategy, Mature companies ‘get’ what other companies don’t.
Government’s content strategy is the linchpin of citizen experience
The future of good government hinges on content strategy. Ultimately, content planning, organization, usability, and governance for online systems — and the human-to-human interactions they facilitate — affect the lives of people who use them every day. If the content strategy is bad, so goes the citizen experience.
Government’s content strategy is the linchpin of citizen experience
The future of good government hinges on content strategy. Ultimately, content planning, organization, usability, and governance for online systems — and the human-to-human interactions they facilitate — affect the lives of people who use them every day. If the content strategy is bad, so goes the citizen experience.
Level-Up Email Campaigns With Customer Journey Mapping
I became a huge fan of customer journey mapping the first time I was introduced to it. And after a few years of mapping, tweaking and presenting maps, my…