Working on the UX design for IoT devices, one has to be prepared for cases where standard solutions simply may not work. At the same time, we have to keep in mind that user satisfaction from interacting with any device largely depends not only on its functional efficiency but also on the ease of use, adoption, reliability, and emotional factors. In this article, we share our experiences working with companies including Polaroid and Pillo and offer advice on how to approach these types of unique projects.