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Behavior Science Has a Place in UX

Behavior Science Has a Place in UX

Behavior science as a UX discipline had been gaining momentum for a while, but COVID-19 and the shift to remote collaboration has accelerated that. In the next five or so years, we will see more organizations carving out a specific role for people with behavior science training. For UXers who want to be a part of the applied behavior science revolution, this is a great time to be in the field. A growing community stands ready to welcome you.

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Behavior Science Has a Place in UX

Behavior Science Has a Place in UX

Behavior science as a UX discipline had been gaining momentum for a while, but COVID-19 and the shift to remote collaboration has accelerated that. In the next five or so years, we will see more organizations carving out a specific role for people with behavior science training. For UXers who want to be a part of the applied behavior science revolution, this is a great time to be in the field. A growing community stands ready to welcome you.

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Behavior Science Has a Place in UX

Behavior Science Has a Place in UX

Behavior science as a UX discipline had been gaining momentum for a while, but COVID-19 and the shift to remote collaboration has accelerated that. In the next five or so years, we will see more organizations carving out a specific role for people with behavior science training. For UXers who want to be a part of the applied behavior science revolution, this is a great time to be in the field. A growing community stands ready to welcome you.

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Journey Mapping in the New Normal: Part 2

Journey Mapping in the New Normal: Part 2

COVID-19 and the resulting lockdown regulations forced many companies to reenvision how they interact with their teams and customers. This change brought uncertainty, but also opportunities to improve experiences previously not optimized for a digital experience. This second article in a three-part series discusses one company’s collaboration between the User Experience (UX) and Digital Experience (DX) teams to evaluate the current digital and offline experiences as an end-to-end journey map.

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Journey Mapping in the New Normal: Part 2

Journey Mapping in the New Normal: Part 2

COVID-19 and the resulting lockdown regulations forced many companies to reenvision how they interact with their teams and customers. This change brought uncertainty, but also opportunities to improve experiences previously not optimized for a digital experience. This second article in a three-part series discusses one company’s collaboration between the User Experience (UX) and Digital Experience (DX) teams to evaluate the current digital and offline experiences as an end-to-end journey map.

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Designing for the New Reality: Getting Rid of Pre-COVID Assumptions

Designing for the New Reality: Getting Rid of Pre-COVID Assumptions

Who would have expected that a global pandemic would have been the stimulus to radically increase the usage of digital spaces we employ every day for socialization, entertainment, work, and especially healthcare. Crises may affect our daily life, but COVID-19 has altered our future and caused new user behaviors and expectations. Unfortunately, bad design is ruling out whole sections of the population from the benefits of technology.

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Designing for the New Reality: Getting Rid of Pre-COVID Assumptions

Designing for the New Reality: Getting Rid of Pre-COVID Assumptions

Who would have expected that a global pandemic would have been the stimulus to radically increase the usage of digital spaces we employ every day for socialization, entertainment, work, and especially healthcare. Crises may affect our daily life, but COVID-19 has altered our future and caused new user behaviors and expectations. Unfortunately, bad design is ruling out whole sections of the population from the benefits of technology.

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Quarantine UX: The “New Normal”

Quarantine UX: The “New Normal”

The digital revolution has been brewing for years, but the pandemic has hastened the change. According to Microsoft CEO Satya Nadella, “We’ve seen two years’ worth of digital transformation in two months.”  Changing their approach to user experience (UX) is key to a business’s ability not just to survive but thrive in the new normal. […]

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Diversity in Design Matters in Health Tech

Diversity in Design Matters in Health Tech

In this issue, Amy Oughton founder and CEO of Dream in Color, discusses the value added by having a diverse UX team, especially in healthcare. Bringing together a diverse team is extremely important in the development of comprehensive health tech products and solutions that improve the lives of all medical professionals and patients. As designers, we’re working towards the best-case user response that “this was designed for me by someone like me, who truly understands me and my situation.” When we bring together a diverse design team, results like these are possible.

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Diversity in Design Matters in Health Tech

Diversity in Design Matters in Health Tech

In this issue, Amy Oughton founder and CEO of Dream in Color, discusses the value added by having a diverse UX team, especially in healthcare. Bringing together a diverse team is extremely important in the development of comprehensive health tech products and solutions that improve the lives of all medical professionals and patients. As designers, we’re working towards the best-case user response that “this was designed for me by someone like me, who truly understands me and my situation.” When we bring together a diverse design team, results like these are possible.

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