What do you call the element in the orange box?

Wondering what’s this part is called in design. Also the string in the orange box is not included in the email content when you open the email. How this string is created? Generated automatically? Written by UX writers?
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Which version gives a clear affordance on what happens when clicked?

I’m designing a drill-down chart that allows users to analyze meter readings at various locations in a factory. They are able to isolate a single location and see trends of the readings over time. The screens below show hover and clicked s…
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Revoking an invite – should confirmation banner be red or green?

I’m working on a feature where a user can send/invite other people to their organization:
The user can opt to revoke the invite. Once this action has been done, I’d like to display a confirmation banner.
Since this banner is successfully …
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What’s good copy to indicate addition, deletion and updation of employee data?

We are creating a section in the our software that shows all the addition of new employees, deletion of employees who left the company and updates in the personal details of any employees. I am not able to think of good copy for this; shou…
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How do you localize the {verb} + {noun} pattern?

By example, if we take [Resend confirmation email], how would you localize that for Germany?
[Bestätigungsmail erneut senden] (noun + verb)?
Are there design guidelines available online?
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How to Break into UX Writing

This week, author, editor, and content strategist Kristina Bjoran tells us how to get into UX Writing.
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Using "Sign in" vs using "Log in"

Is there any research in this area, it seems “Sign in” is more common and hence more recommended.