Improving ContentOps to Deliver a Better User Experience
There are certainly more organizations thinking about ContentOps nowadays, but why is it that ContentOps is getting more attention now, and what does that mean for businesses and their audiences?
Customer-focused Content: Creating Content People Want and Need
Everyone is talking about content, but the problem is not a lack of content. It’s creating customer-centric content. Ready to cast aside the reactionary, splatter approach to content?
User Test Content Before You Start Design
Testing real content with users is often seen as a part of final usability testing. Low-fidelity wireframe testing may include only microcopy, headlines, or call-to-actions. Treejack testing highlights organizational issues in navigation or classification. Rarely is content tested prior to design. But why is this when content is what fills the designs and lead users through interactions and flows?
Government’s content strategy is the linchpin of citizen experience
The future of good government hinges on content strategy. Ultimately, content planning, organization, usability, and governance for online systems — and the human-to-human interactions they facilitate — affect the lives of people who use them every day. If the content strategy is bad, so goes the citizen experience.
Government’s content strategy is the linchpin of citizen experience
The future of good government hinges on content strategy. Ultimately, content planning, organization, usability, and governance for online systems — and the human-to-human interactions they facilitate — affect the lives of people who use them every day. If the content strategy is bad, so goes the citizen experience.
Calculating the True Requirements for Content Staffing
Effective content takes time. If an organization skimps on this time, the content will suffer. And it is that content about its core work – the products, services, programs, resources, information, and tools — that provide its core value to its audiences, and its very existence. Therefore, it is critical for executives to understand that sacrificing a relatively small investment in content will result in a substantial reduction in the organization’s ability to meet its audiences’ needs and its business goals.
Tiny Copy, Big Impact: How Microcopy Helps Your Users and Helps Your Brand
Small things can make a big difference, and this is especially true in web content. The shortest of phrases and even single words—coupled with how they are designed and where they are or are not placed on a page—can affect a user’s experience. This is where microcopy comes in. These small snippets of text can help guide users through a process, such as completing a form or placing an order. But, so often, this important content is an afterthought.
Tiny Copy, Big Impact: How Microcopy Helps Your Users and Helps Your Brand
Small things can make a big difference, and this is especially true in web content. The shortest of phrases and even single words—coupled with how they are designed and where they are or are not placed on a page—can affect a user’s experience. This is where microcopy comes in. These small snippets of text can help guide users through a process, such as completing a form or placing an order. But, so often, this important content is an afterthought.
Where’s The Lamb? Finding Perspective with IA and Content Strategy
Experience design and content strategy want the same things. We’re all trying to converge on the same perspective. We’re all trying to design the best experience. Let’s start working together to build those lines into the things we design that will help users find the things they’re looking for.
UX in 2018: Content
Content strategists Scott Kubie and Andy Welfle share 2018 trends in content, including more integration into design teams and the rise of the UX writer. Whether you call yourselves a product writer, a UX content strategist, a content designer, or some other variation on that theme, 2018’s looking like it’ll be a great year for our niche industry.