UX Writing is the Key to Effective Onboarding
Effective UX writing explains how the product or service works and guides the user through the process of using it. One area in which it can be particularly helpful is onboarding. Data from Localytics shows that only a little over a third of users continue to use an app three months after initially downloading it, and one of the major culprits when it comes to abandonment, is ineffective user onboarding. In this article, we will talk you through how using the right copy can make a huge difference to a user’s experience of a new product.
UX Writing is the Key to Effective Onboarding
Effective UX writing explains how the product or service works and guides the user through the process of using it. One area in which it can be particularly helpful is onboarding. Data from Localytics shows that only a little over a third of users continue to use an app three months after initially downloading it, and one of the major culprits when it comes to abandonment, is ineffective user onboarding. In this article, we will talk you through how using the right copy can make a huge difference to a user’s experience of a new product.
Getting UX Writing Right with Microcopy
Many make a mistake by thinking that writing microcopy (the copy for user interfaces) would be an easy transition to make. The truth is that microcopy is inherently different from marketing copy, and your experience with copywriting might not be that relevant. To get a head start in UX writing, you have to know the essential rules that make it work, which are different from copywriting rules.
Getting UX Writing Right with Microcopy
Many make a mistake by thinking that writing microcopy (the copy for user interfaces) would be an easy transition to make. The truth is that microcopy is inherently different from marketing copy, and your experience with copywriting might not be that relevant. To get a head start in UX writing, you have to know the essential rules that make it work, which are different from copywriting rules.
UX for Learning: Crafting Human-Centered Instructional Experiences
Traditionally, corporate learning was built using instructional design methods. The new and improved version of corporate learning brings in UX principles to the design process – building thoughtful, holistic, human-centered learning experiences. This new blend of instructional design and user experience design is known as Learning Experience Design (LXD).
UX for Learning: Crafting Human-Centered Instructional Experiences
Traditionally, corporate learning was built using instructional design methods. The new and improved version of corporate learning brings in UX principles to the design process – building thoughtful, holistic, human-centered learning experiences. This new blend of instructional design and user experience design is known as Learning Experience Design (LXD).
A Kind of Magic: Behavior Change Design
Are you fascinated with psychology and how it can impact product design to change your user’s lives for the better? We had the opportunity to (virtually) sit down with Amy Bucher, Ph.D., the author of the new book, “Engaged: Designing for Behavior Change”, who isn’t just fascinated with the pairing of the two, but calls the relationship “A Kind of Magic”.
Stop Rewriting My UX Copy
How to address chronic copy meddlers You’re cooking dinner for a friend. You looked up a good recipe, found a delicious jambalaya, shopped for the ingredients, spent time prepping and cooking. Now your friend takes a few bites. They then get up, walk out, and a little while later come back with a take-out meal. […]
Stop Rewriting My UX Copy
How to address chronic copy meddlers You’re cooking dinner for a friend. You looked up a good recipe, found a delicious jambalaya, shopped for the ingredients, spent time prepping and cooking. Now your friend takes a few bites. They then get up, walk out, and a little while later come back with a take-out meal. […]
User needs, and why your organization doesn’t care about them
Lead with Content is about the vital role of content strategy in digital transformation and vice versa. This is an antidote to ‘content last’ experiences and ways of working.