The Fight to Own Your Creative Content
As a platform, the web caters to creators. It’s a place to publish and share whatever we want. We’ve used it to fuel the rise of everything from blogs to…
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Make Defaults More Effective by Harnessing These Three Factors
Understanding the psychology of how and why defaults are effective is critical to getting the most out of them. Research shows that defaults function in three ways: they eliminate the friction of having to think about difficult things, they anchor people to a certain value or option, and they can be perceived as a recommendation. However, defaults are most influential when they are personalized and when they are provided for people with less experience making a decision.
Make Defaults More Effective by Harnessing These 3 Factors
Understanding the psychology of how and why defaults are effective is critical to getting the most out of them. Research shows that defaults function in three ways: they eliminate the friction of having to think about difficult things, they anchor people to a certain value or option, and they can be perceived as a recommendation. However, defaults are most influential when they are personalized and when they are provided for people with less experience making a decision.
Considerations for A Multilingual Content Strategy
Content marketing in online experiences must be provided in different languages, in order to make sure that the content is tailored to those audiences. Content localization is a necessary part of the process, making sure that the translated content is localized for the culture, the habits and the attributes of your local audience. Localization takes into account the linguistic aspects (including dialects and regional languages), and the cultural aspects (such as trending news and topics, and traditions and norms), to form a type of localized experience for a subset of a specific locale.
Considerations for A Multilingual Content Strategy
Content marketing in online experiences must be provided in different languages, in order to make sure that the content is tailored to those audiences. Content localization is a necessary part of the process, making sure that the translated content is localized for the culture, the habits and the attributes of your local audience. Localization takes into account the linguistic aspects (including dialects and regional languages), and the cultural aspects (such as trending news and topics, and traditions and norms), to form a type of localized experience for a subset of a specific locale.
Optimizing the Intranet Employee User Experience
With a recent jump in the number of employees working remotely, many companies are improving their digital communication and collaboration tools. Intranet is among the top tools companies modernize. However, many companies approach their intranet redesign with little or no understanding of UX, which leads to poor usage and adoption. This summer, ORIGAMI surveyed over 200 companies in North America and Europe to understand their intranet usage. To find out what companies with high intranet usage do differently, we looked at the results of our study for answers. We share the results of our findings to help UX professionals and strategists deliver better intranet adoption for their internal stakeholders and clients on an intranet project.
Optimizing the Intranet Employee User Experience
With a recent jump in the number of employees working remotely, many companies are improving their digital communication and collaboration tools. Intranet is among the top tools companies modernize. However, many companies approach their intranet redesign with little or no understanding of UX, which leads to poor usage and adoption. This summer, ORIGAMI surveyed over 200 companies in North America and Europe to understand their intranet usage. To find out what companies with high intranet usage do differently, we looked at the results of our study for answers. We share the results of our findings to help UX professionals and strategists deliver better intranet adoption for their internal stakeholders and clients on an intranet project.
A Review of Conversations With Things
Welcome to the future, where you can talk with the digital things around you: voice assistants, chatbots, and more. But these interactions can be unhelpful and frustrating—sometimes even offensive or biased. UX Booth writer Meredith Meller had a chat with the authors of Conversations With Things: UX Design for Chat and Voice to hear their latest thoughts on the state of conversational technology.
A Review of Conversations With Things
Welcome to the future, where you can talk with the digital things around you: voice assistants, chatbots, and more. But these interactions can be unhelpful and frustrating—sometimes even offensive or biased. UX Booth writer Meredith Meller had a chat with the authors of Conversations With Things: UX Design for Chat and Voice to hear their latest thoughts on the state of conversational technology.
UX Writing is the Key to Effective Onboarding
Effective UX writing explains how the product or service works and guides the user through the process of using it. One area in which it can be particularly helpful is onboarding. Data from Localytics shows that only a little over a third of users continue to use an app three months after initially downloading it, and one of the major culprits when it comes to abandonment, is ineffective user onboarding. In this article, we will talk you through how using the right copy can make a huge difference to a user’s experience of a new product.