User needs, and why your organization doesn’t care about them
Lead with Content is about the vital role of content strategy in digital transformation and vice versa. This is an antidote to ‘content last’ experiences and ways of working.
Improving ContentOps to Deliver a Better User Experience
There are certainly more organizations thinking about ContentOps nowadays, but why is it that ContentOps is getting more attention now, and what does that mean for businesses and their audiences?
Customer-focused Content: Creating Content People Want and Need
Everyone is talking about content, but the problem is not a lack of content. It’s creating customer-centric content. Ready to cast aside the reactionary, splatter approach to content?
Government’s content strategy is the linchpin of citizen experience
The future of good government hinges on content strategy. Ultimately, content planning, organization, usability, and governance for online systems — and the human-to-human interactions they facilitate — affect the lives of people who use them every day. If the content strategy is bad, so goes the citizen experience.
Government’s content strategy is the linchpin of citizen experience
The future of good government hinges on content strategy. Ultimately, content planning, organization, usability, and governance for online systems — and the human-to-human interactions they facilitate — affect the lives of people who use them every day. If the content strategy is bad, so goes the citizen experience.
Calculating the True Requirements for Content Staffing
Effective content takes time. If an organization skimps on this time, the content will suffer. And it is that content about its core work – the products, services, programs, resources, information, and tools — that provide its core value to its audiences, and its very existence. Therefore, it is critical for executives to understand that sacrificing a relatively small investment in content will result in a substantial reduction in the organization’s ability to meet its audiences’ needs and its business goals.
Calculating the Cost of Creating Website Content
With website content often comes great cost and responsibility…but how much? This week, Rob Mills walks through how to estimate the costs of website content.
Chatbox UX: Crafting a Valuable Conversation
No one wants to build a bad chatbot, but if you’ve never designed one it’s easy to underestimate the effort involved, or assume technology is all it takes. UX Booth author Jennifer Leigh Brown explains how to plan and design a chatbot that delivers users value—and not just a lot of talk.