In part 1 of the playbook, we covered research areas required for conversational experiences and established frameworks for defining an experience. Once designers have built a good foundation of knowledge around conversational experiences and defined what the experience will be, the next step is to create it. In Part 2 – Design & Build, we will discuss the framework to create a conversational experience including: selecting the right platform, technology, and tools, and then designing and building the experience.
In part 1 of the playbook, we covered research areas required for conversational experiences and established frameworks for defining an experience. Once designers have built a good foundation of knowledge around conversational experiences and defined what the experience will be, the next step is to create it. In Part 2 – Design & Build, we will discuss the framework to create a conversational experience including: selecting the right platform, technology, and tools, and then designing and building the experience.
The Conversational Design Playbook: This article is the first part of a 3-part series that outlines an end-to-end framework for delivering great conversational experiences. This playbook will help designers to understand each step of the process, what to consider, and the problems to solve for when designing, building, and optimizing a conversational experience. This article covers part 1: Research & Define.
No one wants to build a bad chatbot, but if you’ve never designed one it’s easy to underestimate the effort involved, or assume technology is all it takes. UX Booth author Jennifer Leigh Brown explains how to plan and design a chatbot that delivers users value—and not just a lot of talk.