UX IRL: Uber Eats’ Crummy Checkout
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Fries in hand, Jonathan picks apart the Uber Eats checkout experience, highlighting some important UX lessons about handling people’s money and frictionless purchasing.
Design Culture Is a Nod to Design Maturity
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A healthy design culture is directly dependent on an organization’s level of design maturity. Tricia Douglas offers first-hand tips for growing your design culture from the ground up.
Case study: Heat Maps and UX Improvements Increased Leads for an Industrial Commodity Client
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This agency helped a commodity client identify trends in user’s behaviors with heat mapping software and made improvements to the user’s experience that increased total leads by 36% and the overall conversion rate to 2.47%.
Designing the Intersection of Government, Cancer, and the People
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In 2016, President Obama announced an initiative to fight cancer, and Kara DeFrias was lucky enough to be on the front lines as a UX designer. This is her story of how they designed at the intersection of a benevolent bureaucracy and a devastating disease.