A Kind of Magic: Behavior Change Design
Are you fascinated with psychology and how it can impact product design to change your user’s lives for the better? We had the opportunity to (virtually) sit down with Amy Bucher, Ph.D., the author of the new book, “Engaged: Designing for Behavior Change”, who isn’t just fascinated with the pairing of the two, but calls the relationship “A Kind of Magic”.
The Scientific Approach to Designing for Behavior Change
In a previous article, we wrote about how user research can sometimes be misleading. How do we bridge this gap and design products based on actual user behavior? That’s where behavioral design comes in. Behavioral design takes into account that consumers aren’t good at predicting their behavior thanks to an abundance of cognitive biases and digs deeper into the psychology of decision making—behavioral science.
The Scientific Approach to Designing for Behavior Change
In a previous article, we wrote about how user research can sometimes be misleading. How do we bridge this gap and design products based on actual user behavior? That’s where behavioral design comes in. Behavioral design takes into account that consumers aren’t good at predicting their behavior thanks to an abundance of cognitive biases and digs deeper into the psychology of decision making—behavioral science.