Better Usability Testing on Landing Pages and Lead Forms
Usability research on single-intent website pages can sometimes feel daunting. A single-intent landing page is a page that contains one form or a single CTA, often with a request for a user’s personal information in exchange for something. An optimized landing page acts on predictable patterns to both meet the users’ needs and reach the business’s goals.
Vanity Metrics Need to Die
User data is supposed to help us understand how we can improve. So why do vanity metrics exist at all? Senior UX Booth editor Kristina Bjoran looks at how to avoid using data for selfish reasons.
How to Build a Useful Sentiment Score Chart
It’s difficult to turn qualitative information from research participants into quantitative data. For years, many researchers have reverted to word clouds (the “mullet of the internet” according to Jeffrey Zeldman), but author Landon LaPorte has a better recommendation: the Sentiment Score Chart.