How to find out why a website is performing badly on Android phones?
We have an ecommerce website that constantly performs worse in Android web browsers. Click-through rate, conversion, are all significantly lower than iOS device browsers.
How would one start to check why this is happening? No more insights…
Using on-page styles & scripts for entire website?
From observing dozens of my websites and their analytics, new visitors rarely browse more than 2 pages per visit and their return rate is even lower as no more than 10% – 30%.
Does this mean serving styles and scripts in separate files are…
Should we implement a map feature or not? Building an analytics platform
We are building an analytics platform for our system, now focusing on introducing new metrics or reports. We wanted to introduce a map that shows visits to the websites of our Users. However, what we can do in terms of time and development…
Studies of the impact visual design has on user engagement
My intuition is that well-designed sites are more pleasing for us to navigate, which means well-designed sites receive more user engagement.
Are there studies that test this hypothesis? A/B tests of this sort would be easy to construct–do…
What Rage Clicks Can Tell Us About User Experience
Find out why users may be rage clicking on your website, what you can learn from them and how we turned rage clicks into actions for a UX redesign.
What Rage Clicks Can Tell Us About User Experience
Find out why users may be rage clicking on your website, what you can learn from them and how we turned rage clicks into actions for a UX redesign.
What Rage Clicks Can Tell Us About User Experience
Find out why users may be rage clicking on your website, what you can learn from them and how we turned rage clicks into actions for a UX redesign.
UX Benchmarking: How much detail should be collected from a user within an enterprise product?
There’s a lot of value collecting benchmark data about a user’s experience over time. The problem that we are running into is how much information should we ask from our user to help us make informed decisions from data collected. We work …
A Guide to User Research Analysis
When designers perform user interviews, field observations, or usability tests, they gather tons of notes and data to help inform design decisions and recommendations. But how do they make sense of so much qualitative data? Talking to customers is great, but most people walk away feeling overwhelmed by the sense of more information than they […]
Case study: Heat Maps and UX Improvements Increased Leads for an Industrial Commodity Client
This agency helped a commodity client identify trends in user’s behaviors with heat mapping software and made improvements to the user’s experience that increased total leads by 36% and the overall conversion rate to 2.47%.